Privacy policy

Privacy Policy

Last updated: October 24, 2026

1. Introduction

Watch Anatomy operates this online store and website, including its related content, features, products and services (the "Services").

Our online store is powered by Shopify, which provides the e-commerce infrastructure used to operate our Services.

This Privacy Policy explains how we collect, use, store, disclose and otherwise process personal information when you visit our website, create an account, purchase products or communicate with us.

We process personal data in accordance with applicable data protection laws, including the European Union General Data Protection Regulation (EU) 2016/679 ("GDPR") where applicable.

Additional privacy rights may apply depending on your country or region of residence.

2. Data Controller

The controller responsible for the personal data processing activities described in this Privacy Policy is:

Business name: Matt Spirit S.r.l.

Registered address: Corso Duca degli Abruzzi 43, Torino, TO 10129, Italia

Email: camillo.luti@mattspirit.com

Telephone: 373 773 4492

Where Shopify or another third party acts as an independent controller for specific processing activities, that party is responsible for those activities as described in its applicable privacy notice.

3. Personal Information We Collect

Depending on how you interact with our Services, we may collect the following categories of personal information:

Contact and identification information: name, email address, telephone number, billing address, shipping address and other information necessary to communicate with you or fulfill orders.

Order and transaction information: products purchased, order history, payment status, shipping details, returns, exchanges and customer support records.

Payment-related information: payment method, transaction identifiers, payment confirmation and other transaction information. Payment card information is generally processed through authorized payment service providers. We do not necessarily receive or store complete payment card details.

Account information: account identifiers, login information, preferences and account settings.

Communications: messages and other information provided when contacting customer support or making inquiries.

Technical information: IP address, browser type, device information, operating system, approximate location derived from technical information and other online identifiers.

Website activity: pages viewed, products browsed, shopping cart activity, preferences and interactions with our Services, where collected through the website or permitted tracking technologies.

We collect and use only the categories of personal information relevant to the Services we provide and our actual processing activities.

4. Sources of Personal Information

We may obtain personal information:

Directly from you when you place an order, create an account, contact us or provide information.
Automatically through your interactions with our website and permitted cookies or similar technologies.
From Shopify and other service providers that support our operations.
From payment processors, shipping providers and other third parties involved in your transactions.
From advertising or analytics partners where such collection is lawful and the relevant tools are enabled.

5. Purposes and Legal Bases of Processing

Where the GDPR applies, we process personal information for the following purposes and legal bases:

Purpose	Legal basis
Processing orders, payments, deliveries and returns	Performance of a contract or steps requested before entering a contract
Creating and managing customer accounts	Performance of a contract, where applicable
Providing customer support and handling contractual requests	Performance of a contract and, where appropriate, legitimate interests
Fulfilling tax, accounting and other statutory requirements	Compliance with legal obligations
Preventing fraud, securing our website and protecting transactions	Legitimate interests and, where applicable, legal obligations
Establishing, exercising or defending legal claims	Legitimate interests or another applicable legal basis
Sending promotional newsletters and marketing communications	Consent where required, or another legally permitted basis where applicable
Providing personalized advertising through non-essential tracking technologies	Consent where required by applicable law
Operating strictly necessary website functions	Performance of a contract or legitimate interests, as applicable, together with any relevant cookie-law exemption
Website analytics and improvement	Legitimate interests where lawful, or consent where required

Our legitimate interests include protecting our business and customers, preventing misuse, maintaining the security of our Services and improving the operation of our store.

Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

6. Marketing and Communications

We may use your information to send order updates, service messages and transactional communications necessary to manage your purchases.

We may also send promotional emails or other marketing communications where permitted by applicable law.

Where consent is required, we will request it before sending marketing communications.

Where applicable law permits promotional communications to existing customers without additional consent, we will comply with the conditions and opt-out requirements established by that law.

You may unsubscribe from marketing emails using the unsubscribe link included in our messages or by contacting us at s.watchanatomy@gmail.com, c.watchanatomy@gmail.com

Unsubscribing from marketing communications will not prevent us from sending necessary transactional or service-related messages.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support essential functionality, remember preferences, improve the browsing experience, analyze website performance and, where enabled, provide personalized advertising.

Strictly necessary cookies may be used without consent where permitted by applicable law.

Non-essential cookies and tracking technologies, including certain analytics and advertising tools, will be used only when the applicable legal requirements are satisfied, including obtaining prior consent where required.

Where applicable, you can manage or withdraw your tracking preferences through the cookie settings controls provided on our website.

Additional information about the specific cookies and tracking technologies actually used, their providers, purposes and retention periods should be available through our Cookie Policy or cookie preference interface.

Browser settings may also allow you to block or delete cookies.

8. Sharing Personal Information

We may share personal information with third parties where necessary and lawful, including:

Shopify, which provides our e-commerce platform and related technology.
Payment service providers that process purchases and refunds.
Shipping, logistics and fulfillment providers.
Hosting, technical support and IT service providers.
Customer support and communications service providers.
Accounting, legal and professional advisers where necessary.
Analytics and marketing service providers, where applicable and permitted.
Public authorities, regulators or law enforcement bodies where disclosure is required or authorized by law.

We do not disclose personal information to unrelated parties for arbitrary purposes.

Any disclosure of personal information will be subject to applicable legal requirements and the relevant service provider arrangements.

9. Relationship with Shopify

Our Services are hosted and supported by Shopify.

Shopify processes personal information to provide and improve the e-commerce services used by our store, including infrastructure, security, payment integrations, customer account features and other enabled Shopify services.

Depending on the Shopify features used, Shopify may act as a data processor on our behalf or as an independent controller for certain processing activities.

Some Shopify features may involve processing information collected across different merchants or services.

Where applicable, Shopify is responsible for processing activities for which it acts as an independent controller.

For more information, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

10. International Data Transfers

Because our business operates internationally and uses third-party technology providers, personal information may be transferred to or processed in countries outside your country of residence.

Where the GDPR applies and personal data is transferred outside the European Economic Area, we will rely on appropriate transfer mechanisms as required by law.

These may include adequacy decisions issued by the European Commission, applicable Standard Contractual Clauses or other legally recognized safeguards.

Information about applicable transfer safeguards may be requested through our contact details.

11. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal requirements.

The retention periods or criteria generally depend on the category of information:

Order and accounting records: retained for the period required by applicable tax, accounting and commercial laws, including ten years where the relevant Italian recordkeeping requirements apply.

Customer account information: retained while the account remains active and, after closure, for any additional period necessary to fulfill legal obligations, resolve disputes or establish or defend legal claims.

Customer support communications: retained for the time reasonably necessary to address the request and any related contractual or legal matters.

Marketing information: retained for as long as the relevant lawful basis remains valid and the information is necessary for the stated marketing purpose, subject to periodic review and any applicable retention limits.

Website analytics and cookie-related information: retained according to the applicable settings, purposes and periods disclosed in our Cookie Policy or consent interface.

Security and fraud prevention records: retained for periods proportionate to the security purpose and any applicable legal requirements.

When personal information is no longer required, it will be deleted, anonymized or otherwise handled in accordance with applicable law.

12. Data Security

We use appropriate technical and organizational measures intended to protect personal information against unauthorized access, alteration, disclosure, loss or destruction.

Our website relies on Shopify and other professional service providers for parts of its technical infrastructure and security.

Although we take reasonable precautions, no electronic transmission or storage system can be guaranteed to be completely secure.

13. Your Privacy Rights

Depending on applicable law, you may have the right to:

Request access to your personal information.
Request correction of inaccurate information.
Request deletion of information in circumstances permitted by law.
Request restriction of certain processing.
Object to processing based on legitimate interests.
Request portability of eligible personal data.
Withdraw consent at any time where processing is based on consent.
Object to direct marketing.
Exercise applicable rights concerning automated decision-making.

These rights may be subject to lawful restrictions or exceptions.

To exercise your rights, contact s.watchanatomy@gmail.com, c.watchanatomy@gmail.com

We may request information reasonably necessary to verify your identity before responding.

Where the GDPR applies, we will generally respond within one month, subject to extensions permitted by law.

14. Additional Rights in Other Jurisdictions

Customers in certain countries or regions may benefit from additional privacy rights concerning access, correction, deletion, targeted advertising, data sharing, profiling or other uses of personal information.

We will respect applicable mandatory privacy rights and provide appropriate mechanisms for exercising them where required.

A request to exercise privacy rights may be submitted using the contact details provided in this policy.

15. Children's Privacy

Our Services are not directed toward children.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us unlawfully, please contact us so that we can investigate and take appropriate action.

16. Third-Party Websites

Our website may contain links to third-party websites, applications and services.

Those third parties may have separate privacy practices and policies.

We encourage you to review their privacy notices before providing personal information.

This Privacy Policy does not govern processing carried out independently by unrelated third parties.

17. Complaints

If you have concerns about how we process personal information, please contact us first at s.watchanatomy@gmail.com, c.watchanatomy@gmail.com

Where the GDPR applies, you also have the right to lodge a complaint with a competent data protection supervisory authority.

In Italy, the competent supervisory authority is the Garante per la protezione dei dati personali.

Website: https://www.garanteprivacy.it

You may also be entitled to contact another competent supervisory authority depending on your circumstances and residence.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our operations, technology, legal obligations or privacy practices.

The latest version will be published on our website, together with the relevant update date.

Where required by law, we will provide additional notice or request consent for material changes.

19. Contact Information

For any questions about this Privacy Policy or requests relating to your personal information, please contact:

Watch Anatomy

Legal name / Business name: MATT SPIRIT S.R.L.

Registered business address: CORSO DUCA DEGLI ABRUZZI 43 - 10129 - TORINO (TO)

VAT identification number: IT13354580014

Business registration / REA details, where applicable: 1357622